This advertisement "works" in the sense that it provides information in a manner that seems more 'real' or personalized. Here, an actual medical doctor is personally telling the reader about the quality care offered at the hospital. The large, bold lettering of the statement, "If you want to know where to take your injured child, ask a paramedic" provides emphasis to the reader and also serves as an eye-catching feature-- making the reader want to read more to understand the statement better. Reference numbers within the text correlate with the right side bar which provides additional clarification and legitimizes the doctors handwritten note. The advertisement is effective in providing information and demonstrating the exceptional level of care at the hospital. Because the advertisement is handwritten by a doctor at the hospital, it may give the reader a message that if the hospital staff is willing to take the time to hand-write a message, they must be willing to take the time and truly care about sick or injured children. At least, that's the message I received with this advertisement.
Some drawbacks of the advertisement is that it lacks brevity. It's hard to miss the advertisement- it covers half of a newspaper page- and its unique layout is attention-grabbing. However, when it comes to sending information as quickly as possible, it falls short (or long- ha ha). To overcome this drawback, the advertisement could have a large heading that says something along the lines of "Phoenix Children's Hospital is the number one recommended hospital by valley paramedics." Overall, I feel as though the advertisement met its purpose in delivering information in a unique manner to the viewer.
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