According to dictionary.com a metaphor is "something used, or regarded as being used, to represent something else; emblem; symbol." This advertisement for Ikea's Assembly Service uses an image of disassembled parts of a furniture product spelling out the word "help." It's a visual metaphor which states the need for additional assistance with assembling the product by using both denotation (the physical reality of the object being signified) and connotation (how the scene is pictured). I believe this advertisement is effective in that it is interesting, precise, and concise. It serves as a visual representation of Ikea's services which can be easily understood by the viewer.
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